Technology Business Development
Technogation does business development...for technical products.... in a high tech environment. High tech innovation is a shared process: strong partners and involved customers are an absolute must to stay ahead of the competition. High tech means specialist knowledge and expertise, which has to be converted into services and products as fast as possible in order to stay competitive. Important to know the technology, the commercial processes and to have a relevant and up-to-date network! Read about business development the Technogation way.
We are NOT CONSULTANTS...we build sales channels and relationships and really make things happen!
Although it is often very effective to hire a consultant to bring in specialist knowledge, for technology business development a much broader, more practical approach is more effective. Especially SMEs (or in Dutch: MKB or KMO) don’t want to be just told how to do a market introduction...with their often limited manpower and resources they need real help to actually do it! This hands-on approach and experience is something that Technogation can bring in.
Do you want to connect to companies in the Brainport region, like for example at the High Tech Campus?
Technogation is located in the Brainport region in the South-East of the Netherlands, very close to both the Eindhoven High Tech Campus and the High Tech Automotive Campus in Helmond and the Technical University Eindhoven (TU/e). Via our excellent network, you’ll also have immediate access to leading top managers, technology specialists and innovative entrepreneurs, not only in the Benelux, but all over Europe!
Technology Business Development: what is it?
In today’s world of high tech inventions, often the technology itself is seen as leading. Every company tries to develop their ideas into a working prototype as soon as possible. Very necessary, since life-cycles become shorter and shorter and customers are used to getting the latest and greatest. High tech development however only becomes high tech business, when products are actually sold. It’s therefore very necessary to develop new markets simultaneously with the technology itself. Only in this way new high tech products can be tailored to demand and only in this way the time to market and development costs can be minimized.
This kind of Technology Business Development (or Technology New Business Development) requires a multidisciplinary approach. Customers have to be approached with ideas or concepts, rather than finished high tech products. Development goes hand-in-hand with market introduction and salesmen have to be involved in the technology processes and products as well.
A more generalized business development approach as with for example the introduction of new product-market combinations in FMCG or food segments does not work here. Pure consultancy does not work either, since it’s necessary to really get involved, setup relationships and build channels and lasting relationships.
Besides knowing what, it’s also very necessary to know who: many of the high tech areas as nanotechnology, biotechnology, microfluidics and solar power technologies are developing communities, where top research institutes work together with leading universities and high tech companies. It’s very necessary to know the right people in order to get an idea about the feasibility of a new high tech product idea or service. Networking is essential, independent of the scale of the company, from the smallest SME up to the largest multinational!
Technology Business Development : ‘the Technogation Way’
Technogation helps you to setup and improve marketing- and sales activities for technology products or services. Where consultants may offer only advice, for us Technology Business Development means besides strategy also getting very much involved in the practical, tactical matters, relationships with customers and the high tech marketplace itself. Technogation understands your technological development and offers no-nonsense implementation of the plans we make together. With our large network in the high tech industry, we are able to get you into contact with both partners as well as customers. We know who is doing what in places like the Eindhoven High Tech Campus, with over 8000 researchers and 90 companies. No matter if you are an SME or startup or if you are a part of a larger corporation that is looking to expand markets: we will familiarize ourselves with your technological product or service and we can help you with our experience and network.
After all…good ideas and a clever strategy are valuable blueprints for a market introduction…but only with a sound implementation scheme, the right contacts and lots of creativity this can lead to success!
Easy access to innovation networks for Small to Medium Sized enterprises
Since large companies and R&D institutes more and more focus to their core competencies, a lot of steps in the value chain are filled in by SMEs (SMEs are known in the Netherlands as MKB and in Belgium as KMO) and are companies with less than 250 employees and a yearly turnover of less than 50 MEuro).
The term SME here includes technology startups and self employed professionals or freelancers (in Dutch: ZZP).. Acting as suppliers to these large companies but also as producers of end products and services themselves, SMEs are very active in the high tech industries and often can be seen as real pioneers. In order to be able to further develop an idea or prototype, it is often a good idea for an SME to make use of shared knowledge, research and facilities. Although the open innovation concepts of for example the High Tech Campus Eindhoven are very well suited for this, SMEs find it often difficult to find the right partner for their research or product development. Technogation can assist here with our large and up-to-date network. We do know who is doing what and we can help you to find a suitable partner to talk to. Besides this, Technogation can help in the commercialization phase, where a specific international sales network has to be set up.Last but not least: since we also have relationships with the most important regional- and national development organizations, we can help you when you are looking for a participation, location and further advice.
Technogation offers various services for high tech startups, SMEs (MKB/KMO) and corporations..
Let Technogation help you to:
Review your strategy
Benefit from our experience with high-tech startups as well as large multinationals: use their success stories and avoid their pitfalls!
Keep you sharp
Do additional research of new niche-markets to discover new sales possibilities. While you take care of the very important day-to-day sales activities, it might be very useful to have a look at mid- and long term possibilities as well. Map the competition landscape now in order to know who is doing what and be prepared instead of surprised!
Build your sales channels
Is it best for your company to sell direct or do you want to set up a distribution network? What segments should be handled first? If you want to go international: which countries offer the best possibilities and therefore should go first? We also can help with our contacts, negotiations and contracts.
Set up partnerships
Are there any companies that you can team up with in order to increase your market presence or sales coverage? If such companies offer complementing products it might even result in a 1+1=3 proposition to the market. Maybe it is smart for your company to enter specific regional- or topical organizations, to get additional visibility (and information about the competition!). Some parties of our large international network of universities and research organizations might be interested to team up with you and strengthen your presence even further. Use our connections to be present on the High Tech Campus Eindhoven, the High Tech Automotive Campus Helmond, the Technical University Eindhoven and many large high tech companies in the Brainport area, the rest of the Benelux, the United Kingdom, France, Scandinavia and the United States.
Create introduction campaigns and marketing actions
For all products or services a tailored campaign should be developed for a specific market and region. Use our experience and let us help with ideas and strategy, but also with the down-to-earth implementation (like the creation of market communication materials, texts in mailings, advertising concepts and exhibitions).
Build or adapt your internal organization and -processes
Growth can only be accomplished with a strong skeleton: a proper structure that allows flexibility and expansion. Let’s discuss your best-practices and describe them into proper procedures, so your way-of-working becomes unambiguous for everybody in your organization and outside of it (when your agreed way of working is documented, you’re more than halfway to a potential ISO 9000 certification!).
Technogation is founded by Richard Bijlard (MSc.).
Armed with an electro-technical education (Technical University Eindhoven) and a technical/commercial career, Richard has gained ample experience in business- and organization development in (high)technical environments. Initial career steps include Product management, Project management and Distribution management positions within Philips and Fluke (professional test and measurement solutions).
This was followed by an entrepreneurial position within Philips Sound & Vision, where Richard has set up various international (US/EU) business processes in order to help supporting the MPEG licensee process. Organizational components were subsequently added during his time with OnStream, where he was responsible for the concept, setup and daily management of a world-wide service- and sales support organization. After this, Richard’s activities include various interim business development challenges for existing companies as well as for startups in technological- and logistics environments. As employee of various international companies (NL, US, UK, Russia), he learned to effectively manage culturally diverse organizations to achieve excellent results.
In Technogation, Richard wants to use his entrepreneurial skills and extensive network to help companies with technological products and services to grow and reach their targets. Where other companies often focus at strategy development alone, Technogation adds practical down-to-earth implementation to this. After all…good ideas and a clever strategy are valuable blueprints for the actual process…but only with a sound implementation and lots of creativity this can lead to success!
A detailed and up-to-date resume of Richard can be found on Linkedin. Contact us!
Contact address details
Technogation Technology Business Development
5661 AJ Geldrop, The Netherlands
telephone/fax: 0031 - 40 78 78 270
mobile: 0031 - 6 4759 4741
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